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Table of Contents: The China Mobile SEO Book

Chapters Summary

The first chapter discusses the options available to create your mobile website strategies that will best suit the mobile users and search engines in the Chinese market. It demonstrates how each strategy should be implemented.

The second chapter discusses the topics that must thoroughly be thought through and must be implemented for your mobile website’s SEO.

The third chapter discusses the web performance techniques and how to implement the techniques in order to improve your website’s performance i.e. Load speed.

The fourth chapter provides an analytics crash course to prepare you the required knowledge for the next chapter’s implementation.

The last (fifth) chapter demonstrates the implementation of the full set of data analytics reports that will enable you to track and measure your SEO projects’ performance. The tracked data and measured performance will enable you to make key decisions for SEO performance.

Table of Contents

Chapter 01: Mobile Website Strategies and Implementation Part 1

Chapter 02: Mobile Website Strategies and Implementation Part 2

Chapter 03: Speed Optimization for Mobile Websites

Chapter 04: Analytics Crash Course

Chapter 05: Mobile SEO Data Analytics

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About Gordon Choi

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Gordon Choi is the Founder of Folks Analytics (, and has developed the Folks Analytics tool for websites, iOS apps & Android apps.

Gordon has written 2 other books: Gordon Choi's Analytics Book (a free book available online) for people who are interested in being shared with analytics knowledge, and Mobile Website Book (a free book available online) that discusses performance optimization (i.e. speed) and development of mobile websites.

Gordon has previously reviewed & implemented 100+ Google Analytics & open source analytics accounts that are across multiple devices (i.e. website's JavaScript-based tracking solutions & SDK tracking solutions iOS & Android apps.

He started as a computer programmer in year 2000, but shortly after that has shifted to work on search engine marketing.

Since 2002, Gordon has worked on multiple projects involving search engine optimization, pay-per-click optimization, web analytics and app analytics integration, website conversion rate optimization, web performance optimization, and website product operations for medium to large websites and apps.

Gordon has led teams across different locations with members of multiple nationalities and cultures.

He has spent 5 years leading teams and projects in and, two of the largest Internet companies in China.

He has contributed articles to Clickz and Search Engine Watch since 2011.

Gordon has volunteered to organize the Web Analytics Wednesday (WAW) China conferences, and has contributed in public speeches in Shanghai, Beijing and Hangzhou.

Learn more about Gordon on his personal website at

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