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Baidu Mobile SEO Beginners Guide

Baidu Mobile SEO Beginners Guide

Written by Gordon Choi

Baidu Mobile SEO Beginners Guide

I have written this guide to help beginners to understand the best practices of Baidu Mobile SEO. To optimize your websites for Baidu’s mobile users, make sure you go through the following items:


Local Web Hosting

When your users are mainly from China, you should host your mobile website locally in China.

This principle also applies to Baidu mobile SEO.

More explanations on:


Mobile Website Strategies

When developing your website for both mobile and desktop screens, you must choose a strategy. The three most common mobile website strategies are:

Separate Mobile Website - You build two sites (i.e. two sets of codes), and maintain two sets of URLs.

Separate Mobile Website

Responsive Design - You build one site (i.e. one set of codes), and maintain one set of URLs.

Responsive Design

Dynamic Serving - You build two sites (i.e. two sets of codes), but maintain one set of URLs.

Dynamic Serving

Separate Mobile Website

The separate mobile website strategy is the most suitable option for Baidu SEO.

Usually the desktop version of your site is placed on the www sub-domain. For example:

www.example.cn
www.example.com

The mobile version of your site is placed on the m sub-domain:

m.example.cn
m.example.com

For example, on the desktop version of your home page you should include the following in the head section:

<meta name="applicable-device" content="pc">
<link rel="alternate" media="only screen and (max-width: 640px)" href="http://m.example.com">

On the mobile version of your homepage you should include the following in the head section:

<meta name="applicable-device" content="mobile">
<link rel="canonical" href="http://www.example.com">

More explanations on:


Crawlable Site Structure Optimization

Use the <a> whenever linking to your mobile website’s internal pages. This makes it much easier for Baidu to crawl and index your web pages.

For example, assume your mobile website is a grocery ecommerce store. When linking to the home page:

<a href="http://m.example.com/"></a>

When linking to the category page:

<a href="http://m.example.com/category-fruits"></a>

When linking to the sub-category page:

<a href="http://m.example.com/sub-category-oranges"></a>

When linking to the product page:

<a href="http://m.example.com/product-california-oranges-6-a-box"></a>


Page Speed Optimization

A web page (or mobile website) which loads faster will usually allow Baidu to crawl faster and more pages. This will improve your mobile website’s indexation on Baidu.

The page speed optimization techniques below can be applied to your mobile websites (or web pages) to improve the overall loading speed.

DNS Lookups - Reducing the number of DNS lookups and enabling keep-alive will allow your mobile web pages to load faster. Each DNS lookup takes up certain amount of time before the web browser can start downloading the actual resource files of your mobile web pages. - Reducing DNS lookups

http Requests - Your mobile web page may request a resource (such as an image file or another web page) which does not exist on the requested server location. This causes bad http requests to happen. You should go through your entire site and fix all the broken links that may cause bad http requests. - Fixng bad http requests

Redirects - A redirect automatically takes your website users from one page to another. Your mobile website should avoid any redirect at all cost. Redirects can considerably slow down page load. - Avoid redirects

File Compression - File compression takes place when the web browser requests a page from your mobile website and your web server returns a compressed file. Enabling file compression will allow your pages to load faster. - Enabling file compression

Minification of JavaScript and CSS Files - When minifying JavaScript and CSS files, unnecessary characters will be removed from the files. This will reduce the file size, and will result in improving page load speed. - Minifying JavaScript and CSS files

External JavaScript Files - Your mobile web page should load faster when the web browser downloads fewer external JavaScript files. To achieve this, you can combine multiple JavaScript files into fewer files or even a single file. - Combining multiple external JavaScript files

External CSS Files - Your mobile web page should load faster when the web browser downloads fewer external CSS files. To achieve this, you can combine multiple CSS files into fewer files or even a single file. - Combining multiple external CSS files

Monitor Page Speed Data - You should run page speed tests on your mobile web pages. Monitor your pages’ loading speed each time significant changes are made to your pages. - Page speed test tools


Local SEO

For example, a classifieds site may have a local Shanghai section under which all the contents are only suitable for Shanghai.

http://shanghai.example.cn/
http://shanghai.example.cn/general/
http://shanghai.example.cn/properties/
http://shanghai.example.cn/renting/
http://shanghai.example.cn/second-hand-purchase/

To optimize for local search, add the geo-location meta tag to mobile web pages that are specific to certain locations.

<meta name="location" content="province=PP;city=CC;coord=XXX.XXX,YYY.YYY">

Note:


All the Techniques on Baidu Mobile SEO

The China Mobile SEO Book Cover

You can find out the full story on improving your mobile website’s SEO in my book the China Mobile SEO Book which is available on Amazon.com.

For SEO data reporting, the book will provide all the methods and tools. You will learn how to setup the full SEO data reports which include indexation reports, ranking reports, traffic reports, and conversion reports.



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