ABOUT Gordon Choi

Practical work experience on SEO & PPC since year 2002.

Build marketing funnel for small businesses: Get website visitors, leads, and sales (with reasonable cost).

I started my career as a programmer. But since 2002, I have worked on multiple projects involving search engine optimization (SEO), pay-per-click (PPC) optimization, web analytics integration (Google Analytics & Google Tag Manager), website conversion rate optimization, web performance optimization, and website product operations, with companies who have medium to large websites.

I have led teams across different locations with members of multiple nationalities and cultures, and have spent 5 years leading teams and projects in Alibaba.com and Ctrip.com, two of the largest Internet companies in China.

I have contributed search engine and/or web analytics related articles to Clickz and Search Engine Watch between 2011 and 2015.

I am the author of China Mobile SEO Book. I’ve also written web analytics on Analyticsbook.org and web performance optimization on MobileWebsiteBook.com.

I have written and launched two online-based courses: Web analytics course (in 2017) and Launching Online Business (in 2018).

For the many SEO projects I’ve worked with, I’ve created overall SEO strategies and have them implemented on multilingual websites. I’ve created SEO protocols and trained marketers and developers on them.


Connect with me through LinkedIn (by clicking the below icon), or send me a message.

Articles on ChinaMobileSEO.com

Free Traffic Sources

Complete list of websites: Get the full 200+ free traffic sources list including search engines, social media, document/photo sharing, bookmarking, video sites, forums, communities.

Digital Marketing Hong Kong

Strategies for HK small business to do digital marketing - Definitive guide to set up lead-to-sales funnel in 4 stages: Web traffic (SEO & Social Media), landing page, list building and marketing automation.

Mobile SEO Best Practices

Rank Your Site on Google's 1st Page - Google's Mobile-first Index ranks web pages based on their mobile version. Optimize your site for mobile to load super fast and display well on all devices.

Google Ads (AdWords) Optimization Checklist

Small businesses can optimize Google Ads in 2 phases: One-time setup & regular optimization. Build ad campaigns that can always return highest sales with lowest cost.

List Building

31 Strategies to Capture Email Leads - Get more website visitors to opt-in to your email list. Optimize your landing page, call-to-action and conversion funnel. Create a lead magnet that works.

SendInBlue - Email Marketing Automation

Complete Setup Guide: How local small businesses can use email marketing automation software SendInBlue to discover new opportunities, get new customers and grow revenue.

ActiveCampaign & Automation Campaign Examples

Small businesses can grow sales with these email marketing automation examples when combining triggers, actions & logics in ActiveCampaign.

Sell on Facebook

Best Practices to Sell Through Facebook - Through Facebook groups, share your best content to create attention, engagement, and conversations with your end goal to get new leads and customers.

Baidu SEO Guide

Best SEO Practices to Rank on Baidu's 1st Page - A practical guide to start planning and implementing SEO for your Chinese site. Follow the step-by-step best practices to optimize Baidu organic ranking.

Baidu PPC Guide

Best Practices to Advertise on Baidu.com - Opening a new Baidu PPC (paid search) account to advertise on Baidu is often a long process for non China based companies. Follow this step-by-step guide.

Register Baidu Account

You will need a Baidu account if you are to create a Baidu Webmaster Tool (Zhanzhang) for SEO. Sign up a new Baidu account with a local China mobile phone number through web-based mobile number registration, or Baidu app with QR code.

China Mobile SEO Book

My book consists of the complete strategies to optimize websites for Baidu SEO and measure results with analytics. Recommended by over 20 internet experts. Available to buy on Amazon.com.

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