ABOUT Gordon Choi

Gordon Choi

I have been providing marketing strategies and technical solutions for my clients for the Chinese market last several years, through SEO (Baidu SEO), PPC (Baidu PPC), WeChat Marketing, and other appropriate channels.

I previously have reviewed & implemented 100+ Google Analytics & open source analytics accounts for my clients.

I started my career as a programmer. But since 2002, I have worked on multiple projects involving search engine optimization (SEO), pay-per-click (PPC) optimization, web analytics integration, website conversion rate optimization, web performance optimization, and website product operations, with companies who have medium to large websites.

I have led teams across different locations with members of multiple nationalities and cultures, and have spent 5 years leading teams and projects in Alibaba.com and Ctrip.com, two of the largest Internet companies in China.

I have contributed search engine and/or web analytics related articles to Clickz and Search Engine Watch between 2011 and 2015.

I am the author of two online books: Analyticsbook.org (24 chapters in 3 languages) and MobileWebsiteBook.com (30 chapters in 3 languages).

I have written and launched an online-based web analytics course (in Chinese language) in 2017.


Get in touch with me, if you need strategies and/or implementation for Chinese SEO, Baidu PPC, WeChat Marketing & Operations, or Marketing in China.

Connect with me through LinkedIn.


Scan the QR Code below to connect with me through WeChat.

WeChat QR Code - gordonchoi

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