Register a Baidu account if you are to use:
Baidu Webmaster Tool (Zhanzhang) – Chinese SEO professionals and webmasters always need Baidu’s Webmaster Tool accounts to:
Baidu Zhidao (aka Baidu Answers) – Post questions and provide answers in Baidu Zhidao (zhidao.baidu.com).
Baidu Pan (i.e. Baidu’s cloud drive, pan.baidu.com) – Upload files to your online drive or share files with other users.
With a registered Baidu account, you can login and access many more Baidu services.
However, this Baidu account cannot be used to login or manage Baidu PPC. Baidu PPC account is a different account type, and you will have to contact Baidu’s office to create it.
I will show you two methods to sign up for a new Baidu account. You must have a China mobile number to complete the registration.
To register a new Baidu account, go to (while on your desktop computer):
Now click the “Register” button.
Go through the following steps with your mobile phone while your sim card with your China mobile number is in your phone.
Only a China mobile number is allowed for Baidu’s new account sign up.
1. Download the Baidu app onto your mobile phone.
2. Open this Baidu app, click on the in-app camera button.
3. Click to open the in-app scanner.
4. Now you will have the scanner.
5. Scan this QR code.
Send your password as a SMS to the number in the screenshot below.
Now you’ve completed your new Baidu account’s registration.
Unfortunately without a China mobile phone number, it will not be possible to create a new Baidu account.
Unfortunately if you reside outside of China, creating a new Baidu account will be difficult for you (but not impossible).
You may have to ask a friend who lives in Mainland China to buy you a local mobile number. With your friend’s help you will be able to sign up for your new Baidu account.
I’ve put together a COMPLETE Checklist so you can follow the Baidu SEO best practices step by step.
You can always refer to this Baidu SEO Checklist before you launch your new Chinese website.
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