Register a Baidu account if you are to use:
Baidu Webmaster Tool (Zhanzhang) – Chinese SEO professionals and webmasters always need Baidu’s Webmaster Tool accounts to:
Baidu Zhidao (aka Baidu Answers) – Post questions and provide answers in Baidu Zhidao (zhidao.baidu.com).
Baidu Pan (i.e. Baidu’s cloud drive, pan.baidu.com) – Upload files to your online drive or share files with other users.
With a registered Baidu account, you can login and access many more Baidu services.
However, this Baidu account cannot be used to login or manage Baidu PPC. Baidu PPC account is a different account type, and you will have to contact Baidu’s office to create it.
I will show you two methods to sign up for a new Baidu account. You must have a China mobile number to complete the registration.
To register a new Baidu account, go to (while on your desktop computer):
Now click the “Register” button.
Go through the following steps with your mobile phone while your sim card with your China mobile number is in your phone.
Only a China mobile number is allowed for Baidu’s new account sign up.
1. Download the Baidu app onto your mobile phone.
2. Open this Baidu app, click on the in-app camera button.
3. Click to open the in-app scanner.
4. Now you will have the scanner.
5. Scan this QR code.
Send your password as a SMS to the number in the screenshot below.
Now you’ve completed your new Baidu account’s registration.
Unfortunately without a China mobile phone number, it will not be possible to create a new Baidu account.
Unfortunately if you reside outside of China, creating a new Baidu account will be difficult for you (but not impossible).
You may have to ask a friend who lives in Mainland China to buy you a local mobile number. With your friend’s help you will be able to sign up for your new Baidu account.
I’ve put together a COMPLETE Checklist so you can follow the Baidu SEO best practices step by step.
You can always refer to this Baidu SEO Checklist before you launch your new Chinese website.
Have you mastered the Baidu SEO Guide & Baidu SEO Checklist?
Now it’s time to get into the advanced Baidu Search Engine Optimization!
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