Email Marketing Automation is the use of software to create workflows (of automated marketing tasks) with predefined conditions.
When a specific condition is met, the trigger that is linked to the condition will let the email marketing tasks to automatically execute.
SendInBlue is an email marketing automation software which is designed and capable to manage and run automated marketing tasks including the segmentation of contacts into different lists, updating information in your contact database (e.g. lead score), and more.
Email marketing automation becomes a very powerful tool to improve the marketing performance of your small business, when it is integrated with a web form on your website or landing page.
Let’s examine how SendInBlue should be set up for email campaigns and automated marketing.
Promote Your Website with Free Traffic
Get the Complete List as a PDF Document
SendInBlue offers 5 different plans which are affordable by small businesses.
Sign up a new SendInBlue account for free.
When registering the new account, you will create a free plan account by default.
You can use SendInBlue (or any other similar marketing automation software) to send emails under two different scenarios.
An email campaign is a one-time email that you set up where the email is sent to the list of contacts that you have specified.
Automated marketing email campaigns (with workflows)
An automated marketing email campaign (with workflows) consists of one email or multiple emails where the emails are sent based on pre-defined rules. The rules are triggered by the actions/activities of the email receivers. Once a specific rule is triggered, SendInBlue executes the required actions.
Before sending an email to your contacts, you must first have a list. A list is where you store your contacts.
Go to Contacts tab, and click Lists on the left side menu.
Click the “Add a new list” button at the top right corner.
Enter your new list name and click “Create an empty list”.
Go to Contacts tab. You have four options to add new contacts.
Add a single contact
You may add a single contact one at a time (which is very time consuming when you have multiple contacts).
Under “Import options”, you can copy contacts (i.e. email addresses, names, etc) from your spreadsheet files and have them pasted onto the multi-line field in your SendInBlue account.
Upload a file
Upload the file (usually a spreadsheet file in .csv or txt) and have all the contacts in the file imported to your SendInBlue list.
All the previous options let you import your existing contacts into SendInBlue lists.
With this “signup form” option, you will first have to create a web form (i.e. signup form) through SendInBlue, and add this signup form to your website and/or landing page to let your website visitors fill in the form. This way you will get new leads (i.e. email addresses) for your small business.
You may click the “Import contacts” button at the top right corner to import multiple contacts all at once.
When you need to send a one-time email to your contacts (or lists), create an email campaign.
Go to Campaigns tab, and click the “Create a New Campaign” button.
You’ll have to go through the 4 steps: Setup, Design, Recipients, Confirmation.
In the Setup step, enter Campaign Name, Subject Line, From Email and From Name for your new email campaign.
For the “From Email” field, you can use the email address that you’ve provided when you registered your SendInBlue account.
Or if you want to use a different email address as the “From Email” field, you will first have to verify a new email address in SendInBlue. You’ll be asked to confirm the ownership of your email address.
In the Design step, choose how you want to create/edit your email:
In the Recipients step, add a list to your campaign.
In the Confirmation step, review your email campaign, and click the Schedule button.
You’re given 3 options.
SendInBlue would manually validate all the new accounts that are to launch any new email campaigns. It may take 24 hours for the verification to complete. You may be required to reply to emails that are sent to you from SendInBlue customer support agents. Once your account is verified and approved, you are allowed to start sending emails or start your marketing automation campaigns.
Go to Contacts tab, and select Forms (on the left side menu).
On the Forms screen, click the “Create a new subscription form” button.
Now set up your new form in the setup phase.
Enter a Form name. (e.g. Contact us)
Create the design layout of your form.
You can customize your form by adding title, text, images, dividers, attributes, Captcha, etc, and can change the style of the form with background colors, form’s container height and width, buttons, alerts, spacing, etc.
Assign a list to your form. You can create a new list, or assign a previously created list to your form.
Under settings, select one of the following:
Let’s say you’ve selected Simple confirmation email, you need to select an email template (i.e. confirmation email to send to people who have submitted the form). In this case you may select to use the Default Template Simple confirmation, or create your own confirmation email.
Check “Confirmation page after submitting the form. You can select to use the Default Thank You Page, or enter your own thank you page URL. This means the person who have successfully submitted would be taken to your thank you page.
This is messages that your subscibers would see depending on their actions. You can use the default messages, or create your own. The default messages are:
Under the Share section, copy the code of your form, and have it pasted onto your web page (or landing page) i.e. The page on your website that the form should appear.
You can use one of the code versions: Iframe, HTML, or simple HTML,
Now click “Done” and your form is ready.
With SendInBlue automation, you can:
The workflow of a basic automation:
How SendInBlue identify the contacts? It’s done in one of the two methods:
Method 1: Cookie identification
SendinBlue drops a cookie to contacts who click a link in your email/emails which takes them to your website.
For the cookie to work, you must add a script to your website to let allows SendinBlue to identify your contacts when they visit.
Method 2: Identify Function
SendinBlue lets you automatically identify your customers/users who have logged in to your website.
By passing a small piece of code, they’ll then be identified in SendinBlue automation.
Let’s start setting up.
Go to the Automation tab, and click the “Create a new workflow” button.
You can select from one of the automation workflow types:
Select the Welcome Message workflow.
Select a list.
Enter a time period (e.g. 2 days) for the workflow to wait before continuing.
For the welcome message, you can use one of the default templates, or create a new email template.
Click “Done” to complete your welcome message automation workflow setup.
For marketing automation to work best, you need SendInBlue to be able to identify your contacts when they visit your website / landing pages. This capability is cookie based.
To enable cookie, you must add the SendInBlue tracking code on to all pages of your website.
Go to the Automation tab, and select Settings on the left side menu.
Click “Tracking code”.
You can install the tracking code using one of the three methods.
In this case, select the JS Tracker. Copy the code.
Add the code in the head section of your pages.
Click the “Verify” button to confirm if the code is working fine.
Complete list of websites: Get the full 200+ free traffic sources list including search engines, social media, document/photo sharing, bookmarking, video sites, forums, communities.
Strategies for HK small business to do digital marketing - Definitive guide to set up lead-to-sales funnel in 4 stages: Web traffic (SEO & Social Media), landing page, list building and marketing automation.
31 Strategies to Capture Email Leads - Get more website visitors to opt-in to your email list. Optimize your landing page, call-to-action and conversion funnel. Create a lead magnet that works.
Step-by-step guide to install WordPress. Register your domain, select your hosting plan & set up your WordPress website all on Siteground. Install plugins to enhance WordPress SEO & speed.
Copyright 2016-2019 www.chinamobileseo.com