13 - "Prior to the publishing of this book, I believe very few people fully understand how China's large websites absorb users from the local search engines, and those websites' SEO strategies and tactics. Gordon has always been a great teacher and can always provide the simplest way to solve problems. The people Gordon has taught have all ended up working at large companies including roles of data analytics, operations and online marketing. During his 16 working years when he moved from South Africa to Hong Kong and then to Shanghai, and from search marketing agencies to ecommerce, and then to online travel booking business, he has always been keeping up with search engines. In China's SEO & PPC, he was the history and the present, and he is our legend."